Evgeniy Srednyakov

Evgeniy Srednyakov

Director, Business Advisory

Head Office of BDO Unicon

+7 (495) 797-56-65 (4326)

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Executive summary

Evgeniy specializes in digital transformation projects in logistics and marketing, including:

  • creating added value for brands and their products by implementing traceability technologies in the value chains;
  • design and implementation of changes in the IT architecture of enterprises and multi-corporate ecosystems;
  • traceability systems implementation in the chain from brand to retailers and consumers;
  • creating additional consumer communication channel through a physical product, mobile application and retargeting;
  • developing innovative marketing mechanics to activate the target consumer audience, elaborating consumer loyalty systems with cryptocurrency target rewards.

Evgeniy has more than 20 years of experience in designing and creating corporate information systems. Evgeniy’s portfolio includes over fifty projects for companies in various industries (mining, engineering and instrument-making enterprises, agricultural holdings and food producers, international FMCG brands, distributors and retail).

Evgeniy has unique complex competencies in the field of international standards for the goods codification and labeling, logistics traceability systems of corporate, industry and government scales, as well as experience in the business processes reengineering during Track&Trace-systems implementation.

Professional affiliations

Consulting for industry, government and international organizations in the field of traceability technologies.

Education

Moscow State Technical University named after Bauman, engineer